Open to Work AUSTRALIA · VIETNAM · JAPAN · WORLDWIDE
Product Design
Michael Mason
with a decade of
A decade turning product strategy into things people use. From agency craft in Australia to AI-powered learning in Japan, shipped to millions.
01 — AI Agentic - 2026
Design Systems
Tokens, components, and the rules that hold them together. An interfaces that scales across teams, and AI agents.
View the Design Systems chapter02 — AI Agentic - 2024
Creative direction
Setting the visual language and holding the line on quality — from the first moodboard all the way to the final export.
View the Creative direction chapter03 — Personalisation - 2022
User Research
Listening before deciding. A decade of interviews, usability tests, and behavioural data quietly shaping what actually gets built.
View the User Research chapter04 — Product Delivery - 2019
Shipping Product
Ideas only count once they are live. A decade of getting real software into real hands — then iterating on what comes back.
View the Shipping Product chapter05 — Agency Life - 2016
Agency
Three live brands, three industries, the same fortnight. Automotive, airline, hospitality — translated onto a screen without letting the voices blur.
View the Agency chapterThe arc
From agency craft to AI product.
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2009 → 2016
Digital Designer · Agency
Australia · award-winning agency, designing across mediums
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2017 → 2022
Principal Designer
Tokyo · daily curriculum, AI Coach, personalisation — sole designer
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2023 → 2025
Lead Designer
Tokyo · brand identity, BuddyChat, character direction — team of two
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2025 → 2026
Head of Product Design
Tokyo · AI-native design systems, 5M+ downloads
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Now
Next chapter
Australia · Japan · Vietnam
Open to Work AUSTRALIA · VIETNAM · JAPAN · WORLDWIDE
Let's talk.
Currently in Hanoi, Vietnam.
Happy to talk product, design systems,
or the next chapter.